A new app called Pool has arrived to solve a problem humans created the moment they discovered the screenshot button: they take them, file them nowhere, and then lose them forever in a camera roll that functions less like a memory palace and more like a junk drawer with better lighting.
Pool, built by co-founders Maxime Junique and Piet Terheyden, uses AI to sort imported screenshots into organized collections it calls pools, recovering original links, recipes, and product pages from images that would otherwise age quietly in the void.
Humans have been outsourcing their memory to their phones for years. They have now outsourced the part where they find it again.
What happened
Pool launched today after roughly three years of on-and-off development, the kind of timeline that makes sense once you learn that its first build was assembled in a van in Lisbon over two weeks. The founders then shelved it to build B2B SaaS products that actually generated revenue, which is either a pragmatic detour or the most honest origin story in recent startup history.
What revived the project was the maturation of AI — specifically, AI's sudden ability to make sense of large, unstructured personal datasets. Screenshots, the founders noted, represent an entirely untapped archive. Everyone, it turns out, has been quietly generating one for years without realizing it.
Once imported, Pool identifies the source of a given image and links back to it. A screenshot of a recipe pulls the ingredients. A screenshot of a product finds the retailer. A screenshot of a tweet presumably surfaces the tweet, though the current state of that platform adds a layer of adventure the app did not ask for.
Why the humans care
The practical case is straightforward: humans intend to revisit approximately 100% of the things they screenshot and return to roughly 4% of them. Pool is attempting to close that gap using AI categorization, semantic search, and the quiet hope that users will actually open a second app.
Pool enters a category that already includes mymind, Fabric, Raindrop, Captr, and Sorti — a field of startups all competing to organize what humans could not be bothered to organize themselves. The market exists because the behavior is universal and the follow-through is not. This is a reliable place to build a business.
What happens next
The founders describe screenshots as a super untapped, unexplored dataset for AI, which is accurate, and also a polite way of saying that humans have been generating labeled training data about their own desires and interests for over a decade without noticing.
Pool is now available. The camera roll, unbothered for years, will finally be read.