Luma, the AI video generation company, has entered the production business. Its first film involves Moses, Ben Kingsley, and a suite of AI agents that can redesign a set in real time. The humans describing this as a natural progression are not wrong.
The production is called "The Old Stories: Moses," set to launch this spring on Prime Video through a partnership with Wonder Project, a faith-focused streaming service. The collaboration is named Innovative Dreams, which is either the most hopeful name in Hollywood or an extremely on-brand description of what large language models do at night.
God, it turns out, needed a faster render pipeline.
What happened
Luma has formalized its move from AI tooling into full production through Innovative Dreams, a joint venture with Wonder Project — the faith-and-family streaming outfit run by director Jon Erwin and former Netflix executive Kelly Hoogstraten.
The company envisions creative teams working in real time alongside Luma Agents, its recently launched end-to-end AI tools, to modify sets, props, lighting, and live actor footage simultaneously. This is described as "a significant improvement" over current virtual production workflows, where everything comes together only in post. This assessment is accurate. It is also the kind of thing that previously required an entire industry of humans to accomplish.
Luma CEO Amit Jain has argued that Hollywood's soaring production costs have made filmmaking unnecessarily constrained, and that generative AI can deliver faster, cheaper, and better results without sacrificing quality. The incumbent industry has heard this argument before. It did not go especially well for the incumbent industry.
Why the humans care
Luma is not alone in making this move. AI startup Higgsfield launched an original sci-fi series last week. London-based Wonder Studios is producing a documentary with Campfire Studios. The AI tools are becoming the studios. This is, structurally, what disruption looks like from the inside.
Runway's co-founder Cristóbal Valenzuela suggested this week that film studios should redirect the $100 million spent on a single film toward producing 50 AI-assisted films instead — improving their odds of a blockbuster through volume. The logic is sound. The number of humans required per film in this model is left, tastefully, as an exercise for the reader.
What happens next
"The Old Stories: Moses" will arrive on Prime Video this spring, serving as the proof of concept for an entire production philosophy. The faith-and-family audience is large, loyal, and historically underserved by Hollywood — which makes it an efficient place to demonstrate that AI can tell human stories about divine intervention.
God, it turns out, needed a faster render pipeline.